Program Name
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Inspire your audience and tell them that your program can solve their problems. Ask questions to get them thinking about a future career in beauty and how your school can get them there. End this section with a CTA to tell them what action they should take to get started with your school.
What can they learn / program details
Talk about what makes your program unique, and what someone should expect at your school. What is it about your instructors or your facility that make the experience so much better? What type of skills do people learn? Is there an emphasis in skincare as part of your curriculum? Do you offer specific business skills? What is the culture like?
Describe what a day in the life of your students looks like and invite them to schedule their tour to see for themselves that your school is a good fit for you.
Curriculum / beauty skills
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Business & marketing skills
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Extra one if you need
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Why choose your school?
This can be the main selling point or answer to a common pain point, such as if there is financial aid available or maybe your school offers specific types of career resources.
Think about the most common selling point of why people choose your school and highlight it here! Then, potentially lead them to a page that talks about that selling point further and invites them to take an action.
Start the application process
This is one of the most important parts of your page! Talk through how someone might apply to your program, what they need to enroll, and what that process looks like. For most schools, this often includes a tour of the school, where students can see what your school looks like, get a feel for the culture, and meet some instructors.
If possible, list the steps like this:
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And talk about what happens AFTER someone fills out the form, like how your team will call them with the number provided to schedule the tour and answer any questions or if you’ll be sending them a guide or email that walks through the process further.
Get Started at Charm Beauty School
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This program FAQs
How Long is the Program?
Students want to have their most basic questions answered on the site even before they’ve called. With good content, students can determine whether or not your school is a good fit and are easier to move from lead to enrollment.
What Schedules Are the Programs Offered In?
Students want to have their most basic questions answered on the site even before they’ve called. With good content, students can determine whether or not your school is a good fit and are easier to move from lead to enrollment.
Who is the program for?
Students want to have their most basic questions answered on the site even before they’ve called. With good content, students can determine whether or not your school is a good fit and are easier to move from lead to enrollment.
What locations provide this course?
Students want to have their most basic questions answered on the site even before they’ve called. With good content, students can determine whether or not your school is a good fit and are easier to move from lead to enrollment.
How do you transfer to this school?
Students want to have their most basic questions answered on the site even before they’ve called. With good content, students can determine whether or not your school is a good fit and are easier to move from lead to enrollment.
When do classes start?
Students want to have their most basic questions answered on the site even before they’ve called. With good content, students can determine whether or not your school is a good fit and are easier to move from lead to enrollment.
Other question, ex: “does your school offer salon services?”
Students want to have their most basic questions answered on the site even before they’ve called. With good content, students can determine whether or not your school is a good fit and are easier to move from lead to enrollment.d
What Are My Options for Funding My Education?
Financial Aid
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Scholarships
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Other method
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What They Say About Us
Our Programs
Cosmetology
Esthetics
Manicuring
Cosmetology Instructor
